As the software got bloated to support additional functions, iTunes lost the ease and simplicity that gave it its charm.Īnd with online cloud storage and wireless syncing, it no longer became necessary to connect iPhones to a computer - and iTunes - with a cable. In the iPhone era, iTunes also made backups and synced voice memos. With simple pricing at launch - 99 cents a single, $9.99 for most albums - many consumers were content to buy music legally rather than seek out sketchy sites for pirated downloads.īut over time, iTunes software expanded to include podcasts, e-books, audiobooks, movies and TV shows.

“I would just kind of mock my friends who were into anything other than iPods,” said Jacob Titus, a 26-year-old graphic designer in South Bend, Indiana.Īpple launched its iTunes Music Store in 2003, two years after the iPod’s debut. Users connected the iPod to a computer, and songs automatically synced - simplicity unheard of at the time. In the early days, iTunes was simply a way to get music onto Apple’s marquee product, the iPod music player. These changes have already led to such packages as iTunes 109 which will revert the design elements of iTunes 10 back to the colorful ones of iTunes 9.Sidelining the all-in-one iTunes in favor of separate apps for music, video and other services will let Apple build features for specific types of media and better promote its TV-streaming and music services to help offset slowing sales of iPhones. Apple may be trying to highlight the colorful elements of the iTunes Store with this new design however, most users spend more time managing their iTunes Library then in the Store.

It doesn't compare to other Apple logos like QuickTime, Safari, Finder etc.Ĭustomers are also complaining about the new iTunes design which is now almost completely gray with cartoonish elements such as the check marks. While brand recognition might be an issue with the new iTunes logo, the bigger problem isn't that Apple removed the CD but that the icon is amateurish in design. Youre taking 10+ years of instant product recognition and replacing it with an unknown. Joshua Kopac, who oversees design work for advertising firm ValuLeads, sent Jobs this email.Įnjoyed the presentation today. Steve Jobs has responded a customer who emailed to complain about how much the new iTunes logo sucked, according to Wired.

New itunes logo